Why and How is Pagination Important for SEO & User Experience?

It is difficult to list all the links of a website on a single page of results if there are a lot of content pages in a specific category. Listing all the links makes it difficult to use and can cause long loading times. This is why pagination becomes necessary. If a website page contains more than a hundred links, it makes it difficult for spiders to get to the depth of the site’s structural design. This results in search engines not being able to access the content-rich pages in the list. All these reasons conclude that pagination is important.

Paginating the results for search engines is a great practice for SEO, better usability and great user experience. But, it is important to know how to properly execute pagination. It is necessary to know the best optimization tactics to achieve success. 

Numbers of Links & Pages

Now that it is clear that pagination is important, the question arises that how many links to content should the average results page show? And how many result pages should be displayed in pagination? Some websites have too many pages to list. In order to solve this issue, you can divide them into subcategories. This will be easy for the users to search for the right pages and will also improve SEO.

You must stick to the 100 links per page limit. Try to link to as many pages as possible based on relevancy and involve links in a way that the search engines are able to crawl deep into the structure. But, don’t link to only the pages at the front and end of the paginated listings because this will only allow link juice to flow to the beginning and end and will entirely disregard the middle. Also don’t randomize the results to distribute link juice. Keep it static so that crawling becomes easier. Show newer content at the top of the results list. This will have more link juice flowing to newer articles. 

Titles & Meta Descriptions

Many times, the titles and meta descriptions are copied from the top page. This is not right as it can cause duplicate content. It is necessary that you build up the title and meta description different from the other pages to avoid this issue. 

Nofollows, Rel=Canonicals and Conditional Redirects

You must avoid making use of the nofollow tag, canonical URL tag or even conditional redirects. if you add a nofollow tag, the search engines will not be able to flow link juice, which is important to help the pages to get indexed. If you put a rel=canonical tag that points back to the top page, you will be misdirecting the search engines to understand that you have only a single page of results. Creating a conditional redirect will 301 redirect or meta refresh back to the top page of results.

You might be clear enough why and how pagination is necessary. If you still need any kind of assistance with pagination, Jain Technosoft is one the leading SEO companies in Bangalore that can help with building better pagination for improved SEO and great user experience.


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