What Are The Different Ways To Promote Ecommerce Businesses?

The eCommerce business has a lot of users coming in. But, due to the increase in eCommerce sites, it has become a very competitive market. It has become difficult to convert the visitors to consumers. In order to stand at the top of other businesses, you need to promote yourself well and provide the best products and services.

There are a number of ways to promote your eCommerce business but, it isn’t necessary that you use all of them. Just focus on a few best ones and it would be enough. But, the best ones in the market may not necessarily be the best for you. What I mean is that different businesses have different areas that cater to the audience that they want to target. So, analyze which type of promotion will be benficial for your business and then proceed further based on where most of your traffic comes from.

What Are The Different Ways To Promote Ecommerce Businesses

Social media sites

Social media platforms are all around the world. Every individual is present on some platform or the other. Again, you must know which social media platform is the best for you out of the wide range available. It will take some time to get a hold of it and it will require consistent promotions from time to time.


Blogs are a way to bring exposure to your business. Get involved in popular blogs and let people recognize you. Speak about something that connects them with you, and once you do that, they will definitely want to come to your site. Also, start posting ads on blogs and keep doing so consistently.


Send out newsletters to the target audience regularly and let them know about you and what you offer. Keep coming up with deals and offers and let the users know about them through mails. It involves monthly expenses but, it should be good enough to generate consumers.


Users have a high tendency of searching the entire site and then quitting without purchasing. Retargeting is a way you can get them back. Once they have clicked on a few items on your site, cookies related to those searches will be stored in the users’ devices so that when they visit another website, your ad would be shown there with those products that the users have visited earlier. This method is expensive but, may bring you business.


Partner up with other businesses that can help you achieve your goals. Find out the companies that can benefit you and who you can benefit too. Give it mutual understanding and mutual benefits so that the partnership can stay for longer. This way you both can gain recognition in the market.

These are just a few ways to promote yourself. Start with these and find other ways of promoting yourself too like through word-of-mouth, prints ads, trade fairs and exhibitions. Check which kind of platform will suit your business the best. But, whatever you do and how much ever you try, before promoting your website, make sure it is perfectly optimized. Jain Technosoft is a well-known eCommerce web development company in Bangalore that can surely deliver solutions to transform your visitors into buyers. For any kind of help, you can approach them.

#ecommerce-website, #jain-technosoft, #website-development

Why and How is Pagination Important for SEO & User Experience?

It is difficult to list all the links of a website on a single page of results if there are a lot of content pages in a specific category. Listing all the links makes it difficult to use and can cause long loading times. This is why pagination becomes necessary. If a website page contains more than a hundred links, it makes it difficult for spiders to get to the depth of the site’s structural design. This results in search engines not being able to access the content-rich pages in the list. All these reasons conclude that pagination is important.

Paginating the results for search engines is a great practice for SEO, better usability and great user experience. But, it is important to know how to properly execute pagination. It is necessary to know the best optimization tactics to achieve success. 

Numbers of Links & Pages

Now that it is clear that pagination is important, the question arises that how many links to content should the average results page show? And how many result pages should be displayed in pagination? Some websites have too many pages to list. In order to solve this issue, you can divide them into subcategories. This will be easy for the users to search for the right pages and will also improve SEO.

You must stick to the 100 links per page limit. Try to link to as many pages as possible based on relevancy and involve links in a way that the search engines are able to crawl deep into the structure. But, don’t link to only the pages at the front and end of the paginated listings because this will only allow link juice to flow to the beginning and end and will entirely disregard the middle. Also don’t randomize the results to distribute link juice. Keep it static so that crawling becomes easier. Show newer content at the top of the results list. This will have more link juice flowing to newer articles. 

Titles & Meta Descriptions

Many times, the titles and meta descriptions are copied from the top page. This is not right as it can cause duplicate content. It is necessary that you build up the title and meta description different from the other pages to avoid this issue. 

Nofollows, Rel=Canonicals and Conditional Redirects

You must avoid making use of the nofollow tag, canonical URL tag or even conditional redirects. if you add a nofollow tag, the search engines will not be able to flow link juice, which is important to help the pages to get indexed. If you put a rel=canonical tag that points back to the top page, you will be misdirecting the search engines to understand that you have only a single page of results. Creating a conditional redirect will 301 redirect or meta refresh back to the top page of results.

You might be clear enough why and how pagination is necessary. If you still need any kind of assistance with pagination, Jain Technosoft is one the leading SEO companies in Bangalore that can help with building better pagination for improved SEO and great user experience.

#pagination, #seo-services-2, #technical-seo

What Are The Elements Of A Successful User Experience Design?


Today, websites like Facebook and Amazon have dominated the web. They have grown far higher than their competitors. They have been able to achieve this by careful planning and development strategies to get positive results from the users. They took all the measures to create a website with successful user experience in order to convert visitors to customers.

The visitors must achieve a level of satisfaction while visiting a website so that it compels them to become frequent visitors and then the website’s customers. This level of satisfaction shows that the website has achieved successful user experience. There are many things that add up to improve user experience, the most important ones being the layout clarity, navigation and understandable content. For e-commerce websites, the most important element is that the users can shop with comfort and fulfill the transaction process with ease and security.

In order to have a valuable user experience, you must have useful, usable, trustworthy and accessible information. The three main elements of a successful user experience design are: 


A website should be well structured and designed in such a way that the customers can interact efficiently with it. A poorly designed website loses customers on a big level. Facebook had started as a rival to other social networking websites. Today, leaving behind all other social networking sites, Facebook stands at the first position. Facebook started as a website for fun and entertainment but, today it serves as business linking website and for many other useful connections. This is all because it had an excellent interactive design. 


If you create a value for your website, it will help in converting visitors into customers and clicks into sales. This will slowly and steadily increase customer traffic and loyalty. Your website will be successful when you provide products and services that the users are looking for. You must know your audience and analyze what brings traffic onto your site and where the traffic comes from. All this analysis will help in improving your site. 


Some websites cannot be accessed by certain browsers. Some websites do not run well on mobile phones while others are unable to load quickly. All these factors lower the users’ interest in the site. Your website must be easily accessible to users. You must create websites that work well on every browser and also work efficiently on all sorts of devices. In today’s mobile world, almost everybody is accessing the web through mobile. Users do not want to wait long for the pages to load. If the site takes a few extra seconds to load, users shift to another website. If the users find navigation issues or difficulty to move about within the site, they will navigate away from the page. Keeping all these things in mind, you must carefully design your website to be fully efficient and accessible to the users.

A good understanding of the above mentioned elements will allow your online business to progress more efficiently. Jain Technosoft, a leading web designing company in Bangalore, has all the solutions to a perfect website design. Its skilled and experienced web designers and web developers ensure high user experience through careful planning and research.


In order to have a valuable user experience, you must have useful, usable, trustworthy and accessible information on your website. Usability, value and accessibility are three essential elements of a successful user experience website design.

#ux-design, #web-design-tips, #web-designers

Things you must know about Website Development to boost your online business.

Why Website Development?

Website Development provides the functions and features of a website, it is an about the back end programming and not the face of a website. Functions covered by web development include registration, content management systems, eCommerce and any database applications, basically it enables the visitors to carry out actions on a website.

There will be some overlap of skills between web designers and web developers. It is unusual for one person to be both an excellent designer and developer. Effective web development is connected to SEO, a website should always be developed with SEO in mind, the groundwork of SEO can be laid in the development stages of a website and then continue to be built upon after website is complete.

If you consider that the internet is a massive and all encompassing yellow pages guide, that covers the entire world and every business in it, then you would be making a huge mistake by not advertising in it.

If you are considering an idea of Website Development suited for an internet, then conducting need analysis is important.  The concept of exclusive quality web design and development basically offers you the chance to ensure that your site is devoid of all types of issues and coding bugs. The brands that give website design quality assurance services work together with your designer.

Web Designers Bangalore

Most business websites are designed and maintained by an expert or a team of specialists that belongs from a website Design Service company, there are many Website design Companies available in the market today, but qualities like good listening skills and creativity from a website designing company side result a fruitful results.

In the online world, your website is like a virtual handshake and will help you create an everlasting impression, on the other hand it is pointless to have a good website if you had no visitors, hence it is important to pay some attention on getting the right exposure.

It is very hard to imagine the Internet without animated graphics, different styles of typography, background and music. Web designer Bangalore continuously experiments in new designs and will give birth to new innovative ideas, which makes your product to value more. Web designing is the most interesting and challenging environment, it always makes user to feel something different.

#web-design-bangalore, #web-designing-bangalore, #web-development-bangalore

Web Development Company Bangalore

“The concept of website development revolves around the various technical requirements. Website development has come up as a major challenge for most of the software firms”.

Why website development is thriving throughout India?           

It seems clear to me that today, website development is very important for business. Here I will try to explain the explosion of web development and web developers.

Can you imagine the world without internet?

Well, certainly no. More and more getting their information and other requirements online so it only make sense for business to use the internet as a marketing tool. The internet can be one of the cheapest and efficient ways to promote your company and products. It has even changed the way people shopped.

Website development is an extensive term for the work involved in developing a website for the World Wide Web otherwise known as internet. The scope of a successful web development services in today’s highly competitive world of web covers an efficient combination of web design, programming, hosting, online marketing and maintenance of a website.

Website development is a fully fledged process and its concepts are of complex in nature. It is not only about money but also about time, space, energy, determination to be successful. The demand for skilled website developers is on the rise. India, well known for being the IT hub, has gained a reputation for being the young dynamic talented web developers. India plays a bigger role in leading the technology drive across the world. In India one can find a competitive supply of educated workers who are skilled and fluent in English. By making use of outsource services, one can save huge expenses such as work, space etc. With IT India proved its worth and expertise by producing thousands of professionals in this arena and ever since there has been a constant increase in demand of their service.

With more and more people using internet to carry on their everyday business as well as personal activities the demand for website development in India and across the world has been increased. The adoption of website development is also rising among the small and medium enterprises due to its cost effectiveness and high scalability. If your organization can provide extraordinary output to the clients than it can run otherwise score of competitors are ready to beat. One of the major reasons for the business of website development becoming so popular is the little investment which one is required to put in.

Modern generation believes in online shopping, reason they have more option to choose with in unlimited time even at their own place. In online marketing you have to sale your product without any communication, hence how you make a positive impact in viewer mind that will turn viewer into customer is important. You have only one option, your business website should be attractive along with advanced features and best in providing services. Quality web development can now be the difference between success and failure of a business. Only a professional web developer will sketch the website development in an effective manner. A website should always be developed with SEO in mind. Here, marketing or promotion means hiring good web developers to gain good presence in search engines and to improve the amount of qualified visitors to the websites.

A web developer has total control over the application as he/she has the code on their server and the users are just using an instance of that code. As a developer you are the person because of whom those people could improve efficiency in their work. The web developers of India are creating the world best design for the websites, it includes the strategies for the ecommerce business, web designing  and the content.

The IT sector of India holds good reputation across the globe, so it is the influence of the web development companies in India. It is necessary to adapt systematic and unique strategies for creating website development, the planned web development focuses on planned visibility and long term milestones. Website development requires lot of accuracy, creativity and technical proficiency, it involves both the design as well as non design aspects. The greatest advantages of website development is the 24hrs and 7 days online availability from anywhere around the world. Using outdated technology might hinder or slow down the visibility of your website.

Software companies of India have grown to rival giants, most software companies in India deal with offshore development of software products. Recent survey has been proved that India’s business is growing in the web development and providing a score of opportunities to the employers. The main factor lies behind the successive growth in the web development like the affordable cost, manpower, new technologies, strength and dedication of work and understandable communication.

Jain Technosoft is a premier website development company, offering comprehensive range of web solutions across the globe. We deliver professional services for custom web development, open source customization and many more services for the growth of business. For more information on website development, visit our leading website design and contact us via email:info@jaintechnosoft.com.

#seo-services-2, #website-design, #website-development

Latest Digital Marketing Trends of 2014

2014 should be a very interesting year in digital marketing. Innovation and new media platforms are changing the landscape and the past few years of experimentation should lean toward major advancements and changes in effective digital communication.

Digital marketing can be cost effective, but to make it really efficient here are few trends that are likely  rule the roost in 2014.

  • Location Based Marketing

Sometimes called ‘geo-targeted marketing’ or ‘place-based marketing’ delivers messages to customers and potential customers when they are physically close to your business. The five best known location based services are Google places, Facebook places, Urban spoon, Yelp, Foursquare. Furthermore tools such as Google wallet are being perfected, which will enable people to buy with their credit card right from their smartphone. The NFC technology in Goggle wallet allows users to make secure payment is set to get more popular and better.

  • Social Media Data Collection and Social Marketing

Many social media campaigns focus on the collection and use of personal data. Designing a social campaign means to provide the key elements of personalization, consumer voice and community. It will become a key success for marketers to focus on designing combined physical and digital experiences in order to create moments of serendipity for the client’s ad consumers. Paid advertising will also increase, particularly on Twitter, Pinterest and LinkedIn.

  • Content Curation

There are many content discovery apps available including Flipboard, Pulse, Foodspotting, and Fancy that help users to tweak the feeds by merchants and businesses according to their contexts and interests. This is set to become another important trend in 2014 and provide potential customers with greater engagement with the business. Pinterest is the one website that comes to mind, considering its amazing curation possibilities. But it isn’t the only one – List.ly and Quora are the other websites that help users arrange and aggregate data.

  • The Rise of short video

Short video is making waves in the marketing world with popular networks like vine building around the concept. Instagram’s video upload has added popularity to these trends and brands are already experimenting with video to share brand experiences. Check out the Yuppiechef Instagram profile  to see how they are using video to let customers into the everyday life of their business. Videos are also increasingly being watched on mobile devices and that’s a potent competition, able to instantly alter user behavior.

  • Ad Retargeting will grow in effectiveness

This is a marketing strategy that has really caught on recently. It works by utilizing browser cookies to track the websites that users visit. With only 2% of web traffic converting on the first visit, ad retargeting works to increase the overall conversion rate by reminding consumers of the product at the top of the consumer’s mind. Due to the success that many marketers have had with ad retargeting there’s a good chance that it will become more mainstream in 2014.

So that’s how I see future Online Marketing trends at the moment. How do you see it? What are the top marketing tools or techniques you’re using now, or expect to use in the year ahead which weren’t so important previously?

#digital-marketing-trends, #internet-marketing-company-bangalore, #latest-online-marketing-trends

Website Deisgn Company India

Website Design & Development Services:

Many of the people think web designing & development concept as same, but the two phrases actually mean two different things. Here is an simple example to differentiate those, suppose you plan to construct a building, you go to an civil engineer and tell your requirements so and so things should be there in accordance to your own interest, this is what web designer works on, and constructing a building with all the required materials right from basic foundation is nothing but what a web developer works on.

                 Web designing is the process of designing web layout, which includes graphics, logos, animation etc, basically it is the user facing part. Web development is concerned with back-end of a website, how the site works, how exactly the user get things done on it. In this fastest and computational technology growing world, if one has to design or develop a website it should be a good quality, cost effective one. Here is Jain Technosoft, a company to fulfill your requirements without compromising in the quality of a product. We have very creative, innovative web developers, web designers to fulfill your needs and try to make you happier by providing more than what you need. We have a good team of PHP developers who are well experienced in developing web applications using Core PHP as well as experts in products like Joomla, Drupal and Magento.

Why should you choose us??

1. No compromise in quality.

2. Cost effective.

3. Experienced UI designers, developers and content writers.

4. Good in planning structure and implementation.

5. Delivering product in committed time.

6. Marketing tips for improving your business.

#cms-website, #design, #php-developers, #php-website, #seo-services-2, #website-deign, #website-development