When you’re looking to make your business more prominent amidst the competition, you need to take your business online and invest in digital marketing practices. But, the costs that you have to pay for all of this is substantial, and your business may not be too keen on spending such additional money. What do you do then? Quit on digital marketing strategies? No! Digital marketing is only what can help make a huge difference for your business; and every SEO agency in India will agree to this. So, here’s how you can move ahead with marketing your business digitally, while also saving on overhead costs.
Using automated strategies
You can use automated marketing strategies like Artificial Intelligence and chatbots to automate simple tasks, and help your staff focus on other marketing efforts. Automated tasks can simplify customer service and social media in a cost-effective and time-saving manner. Although they can replace real people, but they are at the least helpful in answering basic customer queries, checking order statuses, suggesting new content, and other such easy tasks; that too with accuracy and precision. Another noteworthy automated action you can execute is scheduling automatic delivery of blogs and social media content with the help of content delivery tools.
Focusing on targeted groups
You can save on a lot of time and money if you are successful in targeting the right kind of audience who will find your products/services useful, rather than having random buyers purchase from you only to offset the marketing costs associated with conversions. You must thus use digital marketing to focus on smaller, more targeted segments from your target audience group, based on demographics, lifestyle, buying behaviour, etc.
Identifying profitable marketing channels
You may have a long list of channels and platforms to use for your digital marketing campaigns, such as PPC, email, social media, influencers, etc. But, not all of these will work for you. Depending upon your business, some channels will work better than the others. You must use digital marketing tools to identify and eliminate the channels with poor performance, or those that have not achieved the required goals. Focusing on only result-oriented platforms can help save on a large amount of time and money.
Using social media to connect and attract
Using social media, you can successfully advertise your brand and draw attention to your business. This can be done by creating a series of posts on a hot topic that is related to your campaign or brand, which will drive traffic from unexpected sources and relevant audiences. You can use your analytics to help you get valuable information, or you may also send out a survey to connect and get customer feedback.
Using the above four tactics and the best digital marketing tools , you can gain the most out of your digital marketing strategies. After all, the right digital marketing practices can boost your conversion rates, income, and return on investment, through continuous evaluations! So, get in touch with an SEO agency in India and optimize all your tactics to bring about the most rewarding results out of your marketing campaigns.
We all are well aware of how easy and quick it is to book everything online – flights, trains, buses, hotel rooms, and much more. Travel and tourism companies can thus have magnanimous clients approaching them if they take their business online. A website can help digitalize a great extent of a tourism and travel business’ requirements, whether it is booking a ticket, or buying a complete package. With a website, a larger set of audience can be reached, from different locations within a city, as well as from different cities too. As a travel and tourism company, you must thus approach professional website developers in Indiato help design and create the perfect website for you.
Travel website – A two-way benefit
A website can not only help businesses reach out to clients to increase sales, but it can also help travellers get all sorts of useful information of their preferred destinations. Offering travellers with all kinds of important information about the destination, the modes of travel, the accommodations available, and everything else can help them make better decisions. This will increase their loyalty towards you, thus having them to come to you for every other travel plan they make in the future. And with this, you can also maintain a client database and operate customer loyalty programs, providing your clients with customized tour packages.
Benefits of having a travel website
Targeting a wider set of audience – When you are a local store, you attract only the people around you, or those only within your city. But, with a website, you reach out to every individual across the country! Anyone sitting in any part of the country can book with you, regardless of geographic locations.
Being informative – You can share a great deal of information on your website that can prove very useful to every individual visiting your site. This way, clients will get to know almost everything they would want to find out; thus building trust, reliability, and credibility.
Increasing reviews – When customers are satisfied with you, they are likely to rate you and write a review about your service. This will increase your worth and attract more people to book with you.
Increasing digital visibility – When positive reviews about your services increase, it also affects your SEO . Moreover, when you get more traffic coming in, it further boosts your SEO levels, helping Google to consider your site as trustworthy and reliable. And, when SEO levels increase, so does your ranking on SERPs.
Increasing profits – Other than all the other aspects, one very important benefit about having a website for your tours and travel company is to generate more profit. This becomes possible because you can reach out to more people with your website, even to those out of your city.
With all these benefits listed, it sure is a worthwhile decision when you decide on having a travel website developed for your business. With years of experience and knowledge in Web development and designing, professional website developers in India can help bring great benefits and profits for your business with the perfect travel website!
What every business needs is a strong online presence, thanks to the COVID-19 pandemic having made us all go online for almost everything. And, a strong online presence means lots of efforts being put in. But, this can be made easier by putting the assignment into the hands of a digital marketing company in India, who can combine all the tasks of SEO, SEM, SMO, SMM, content marketing, email marketing, and every other possible undertaking to make it a profitable chance for you to gain business.
Out of the lot of the various kinds of marketing techniques, SEO seems to be the most promising, since it is generally the search engine that people would go to when they want to search for a product or service. So, whether you invest in other forms of marketing or not, you need to certain that you are partnering with a professional to help you with SEO, if not anything else. But, in the process, make sure that you are hiring a genuine partner. By genuine, we not only mean one who offers reliable services, but also one who is economical. You need a legit SEO agency who can bring you great revenues, without having you to break your bank. And, to help you do that, we’ve come up with a few tips on how you can identify if you are paying the right charges for the SEO services you’ve hired.
What is the basic acceptable cost of SEO services?
Certainly, there isn’t any one-shot answer for that one, but you could have a basic idea of what you would be asked to pay. While SEO can range anywhere between Rs. 5,000 to 25,000 per month, the two basic things that can decide on that are the ROI and the risks that have been taken in the process. Again, SEO royalties can charge you awesome amounts, while local SEO companies can charge much lesser. So, how od you decide on the perfect charge for the particular services that you wish to hire?
Which variables decide on the cost of SEO services?
There are quite a few variables that decide on what the cost of an SEO service should be. These include –
Your current organic visibility in SERPs
Your existing online presence and brand awareness
Your SEO objectives and business goals
The demography and your target audience type
The present competition surrounding your targeted keywords
The reputation of the SEO company you wish to hire
The content management system used
Is the SEO pricing you’re being asked for legit?
If you want to ensure that you aren’t being deceived when it comes to paying for the SEO services you are being offered, there are quite a few crucial things that you need to consider.
Proven results – Ask the SEO agency for their real-world success stories, and look up their case studies. Carefully looking at all of this can help you know more about them.
Reviews and testimonials from previous clients – Go through the reviews and testimonials written by previous clients on the website of the SEO agency you are hiring. Also, check third-party websites to find out the same.
Price comparing – You can do SEO audits from various companies and compare the findings of each SEO agency, and then choose the best.
Remember, there are a variety of SEO services that you may want to hire. It could be a complete all-inclusive marketing or SEO strategy from a digital marketing company in India, or only a few aspects. The list of SEO services ranges from on-page SEO, local SEO, and off-site optimization, to SEO monitoring, social media optimization, content marketing, and conversion analysis. Choose wisely, and verify that your SEO company is competent in the kinds of marketing strategies and services that you wish to hire. After all, who you hire will impact the results of your SEO campaigns.
eCommerce, as much popular as it has been since Flipkart initiated in 2007, is even more in use since the COVID-19 pandemic has brought about new normals of social distancing and working from home. Businesses are shifting to digital channels to generate high revenue, and customers are coming online to book products and services.
This has made eCommerce development the most important happening in today’s digital world. So, if you still haven’t had an online store for your products, it’s high time you approach a professional eCommerce website development company in Indiato help you build one, while keeping in mind all the basics as well as latest trends required to make for an excellent eCommerce store . And, while we speak about the important aspects, we have listed down the five crucial basics that every eCommerce store needs to possess.
Aspect 1 – Responsive design
People are mostly using their smartphone to access the internet. But, that doesn’t mean that desktops aren’t being used. While smartphones are more in use, desktops are being significantly used too. This makes it very important for one to cater to all kinds of users, which calls for a responsive design. A responsive design makes the website easily accessible on all kinds of devices and screens, thus making it convenient to browse and shop, which means an augmented product sale.
Aspect 2 – Product depiction
The way you portray your product means everything on an eCommerce store. You have to not only attract visitors to your products with a great captivating image, but you also need to keep them engaged and interested to purchase them before signing out. This means you need to do a lot on your part, and this includes high resolution product images, images from every possible angle, a great product description, exact dimensions of the product, and every other possible attribute.
Aspect 3 – Easy navigation
Making it very easy and convenient for the customers to shop for your products will increase the possibility of conversions. Not every user online is a pro, and you must keep that in mind. You thus need to keep the entire journey from your landing page to the exit page simple. You need to make it easy for every customer to find the product they are looking for, and also make the booking and payment options simple for them. If you don’t focus on the aspect of easiness and convenience, your potential customers are likely to turn away from your site.
Aspect 4 – Security
When a customer decides on making a purchase, he will move to the booking stage, where he will be asked for his billing details such as name, address, credit card number, etc. In order to have them to provide their personal information, you need to ensure that you are offering them complete security. You need to build your site with a secure socket layer to encrypt every information entered. If the user feels insecure about anything, he will hesitate to fill in the details, and turn away from your site.
Aspect 5 – Speed
Speed is a very important factor today. People want everything to be swift and speedy. You thus need to optimize your website speed too if you want to gain online business. If your page takes even more than 3 seconds to load, your visitors are likely to jump off!
With these 5 basics and much more, you can get more customers on your site, and thus boost your business. Partner with a reliable eCommerce website development company in India who can help build an online store for your products, based on what you require, and what your business goals are.
The years 2020 and 2021 have been challenging for almost every kind of business, other than medical, pharmacy, and groceries. Retail stores suffered the most, while eCommerce grew like never before. As per a survey, 90% of companies saw their online sales increase by a significant amount! But then, there were 5% companies who didn’t notice any such drastic change, and the other 5% stated that their eCommerce revenue has decreased. Now, if 90% of them say they saw a substantial business boost, what makes the remaining 10% to contradict? It’s probably got something to do with lack of efforts or lack of good practices.
And, if you are unfortunately one of the 10% group, you should certainly find out where you’re going wrong . The best way is to hire an eCommerce website development company in India, and have them to check what’s going wrong on your site. They’ll be able to identify the errors and drawbacks to fix them up immediately, and will also be able to update your site as per the latest trends and algorithms.
However, we’ll still help you know some easy tips that can help boost up your sales. So, you can check on them, while you decide on choosing your eCommerce partner.
Product images
The most important thing about an eCommerce store are the products; and how you portray them is of utmost importance. You need to have high-quality images for each product, possibly taken from every angle, in and out. Giving your visitors a complete look across and into your product with clear images can help them understand the product better. But, make sure you optimize your images in the best possible manner.
Product descriptions
As much as clear product images are important, unique and attractive product descriptions are essential for each product too. A complete description can help visitors understand every facet of your product, clearing all their doubts and queries. You must thus include every specific detail about the product like the dimensions, weight, colour, features, price, etc.
Product videos
Along with adding words to your product description, you can make it even more interesting and attractive by adding some visual interest, such as a video. You can add a product video that can demonstrate the benefits of the product, its features, as well as how it can be used. Adding a video has proven to be increasing conversion rates, as it creates a great impression in the consumer’s mind, having them to almost experience the product.
Top selling products
You can highlight your top-selling products to show your customers what’s selling the most on your site. This will add more interest to your popular products, thus increasing sales.
Structured data
Structured data can be very useful by highlighting product size, price, and reviews in the search engine, which will improve click through rates, thus also boosting the chances of sales.
Customer reviews
When on an eCommerce site, people are likely to get a thorough understanding about the product before deciding to buy. This includes both what you say about the product, as well as what previous customers have to say. If previous customers are satisfied with your products, new customers tend to purchase it too. This makes it very important for you to include customer reviews to each of your products to show how satisfactory and beneficial your product has been for people. Positive customer reviews help increase the product’s trustworthiness, thus increasing the chances for more sales.
Security
Security is of utmost importance when it comes to an eCommerce site, because customers will hesitate to make online payments if they doubt the security of their details. This is why your eCommerce portal should be HTTPS secure to ensure that yours is a trusted website.
Website speed
Speed matters in everything today, and when it comes to the internet, nobody is going to wait any longer than 3 to 5 seconds for your page to load. If your page doesn’t load within 5 seconds, your visitors will certainly bounce back, and then may go to a competitor’s site. And, you certainly don’t want that, do you!?
Call to action buttons
There is a lot more that you may want customers to do, other than sharing. The basic call to action buttons on your site will certainly be “Buy” and “Add to cart”. But, other than that, you can also include other buttons like Subscribe, Sign up, Download, etc. Whatever you include, make sure your call-to-action buttons are properly placed and highlighted, while also keeping them simple and easy to understand.
Social sharing buttons
Just as much as customer reviews can bring in more interest from new visitors, sharing the product pages across various platforms can also increase exposure and awareness. Have your customers to share your product links with their friends through social sharing buttons on your page, thus bringing in more traffic onto your site.
With these 10 basic easy tips, you are certainly going to see a significant improved traffic and conversion rate on your site, until you approach a professional eCommerce website development company in India, who can help with further detailed strategies on improving your portal.
SEO is a complex yet unavoidable aspect of a website’s success. No website can do without focusing their efforts on SEO, which is why almost every company always hires a professional SEO agency in Indiato help them with their optimization tasks. No matter how big or small, old or new, corporate or informal a website is, SEO is an inevitable task. But, to put in the best SEO efforts, a strategy needs to be planned based on the business goals, which can be done by partnering with SEO professionals. Let’s help you know in detail how hiring an SEO agency can prove to be fruitful for your business.
SEO agencies know better
SEO agencies are always in the know about the latest marketing and optimization trends . They know what worked then, what works now, as well as what will work in the near future. Based on this knowledge and understanding, they’ll help plan up the perfect strategy for your business and website to have it rank higher and gain exposure. Thus, by partnering with an SEO agency, your business can focus on evolving rapidly.
SEO agencies can help websites rank higher
Search engines are constantly upgrading their algorithms, for which it is very important to always be up to date with the latest trends. It is thus always necessary that you know the latest trends and match up your strategies to stay in parallel. This can be made possible by hiring an SEO agency who is always up to the mark when it comes to knowing the ongoing trends. And, when you are up to the trends, search engines are certain to notice you, thus helping you gain a good record, and thus, higher rankings.
SEO agencies can help increase exposure and traffic
You have a number of competitors standing in front of you, who you’ll have to beat in order to stand above them. Amidst all the chaos in your industry, how do you manage to break through and come out to the top to gain exposure? With the help of an SEO agency, you are found online with distinctive qualities and up-to-the-mark trends strategically placed on your website. This helps SERPs to rank you higher, thus having you to gain more exposure, ultimately increasing the traffic on your site. This becomes easy because SEO agencies have the experience and skillset to influence Google to prioritize your brand.
SEO agencies can bring more ROI
Who doesn’t want ROI? Whatever business you are in, you are always looking for returns on your investment, and an SEO agency can help you earn from each penny spent on your website’s optimization. With the best optimization efforts, you’ll get more visitors, which means higher chances of conversion, and thus better business. You thus market your brand online in the best possible manner and build your business in real-time.
Now that you’re clear with the benefits of hiring an SEO agency in India, you should hurry up to partner with one such professional agency to give your brans the extra advantage! SEO involves lots of efforts, but not necessarily lots of money. If you partner with a genuine SEO agency, you’re going to have a deal not costly, but cost-effective!
Online is becoming a popular way of connecting today, thanks to the COVID-19 pandemic. Whether you want to meet your friends, whether you want to purchase something, whether you want to arrange a corporate meeting, it is better done online today. Whatever kind of products or service one wants, they’ll prefer getting it booked online.
In this digital era of almost everything going online, if you’re a service provider, you’ll want a website set up too, so as to gain more exposure and make it easy for customers to hire you; thus making it a profitable move for your business. When businesses have stooped so low ever since the pandemic has struck us, you’d want to do anything possible to have it run again, wouldn’t you? Now this is where you need a professional Web design company in India to help. Professional experts can help build a result-oriented service-based website to help your business grow in the midst of the new normals of social distancing and staying at home.
Regardless of your industry, you need a website that can tell customers every basic thing about your services, rates, expertise, and more. Doing so will help grow awareness of your services. And why a professional web design company is important for the task, you’ll learn about it below.
How do professional web design companies build service-based websites?
Professional experts very well know that you, as a service-based business, need to prove your ability to deliver measurable results, and attract local business, in the least possible time, for which you need digital presence and a smart website design. And, this is how they help you achieve that.
Strategy 1 – Designing a website based on brand
Any website built should always reflect the business brand. The website colour, theme, and layout should all exhibit the brand’s purpose and principle. For instance, a business related to children’s products and services could have vibrant colours and animations, but a business providing professional services cannot afford to have such bright colours and bubbly designs; it better be kept simple. The colour, images, and fonts are just the basics; there are many other elements that need to be considered too while thinking about reflecting your brand, such as the layout, navigation, and domain name. Any and all of these can have a big impact on the brand’s reputation.
Strategy 2 – Offering SEO-friendly and engaging content
Once you have made a good impression on your viewers with your colour scheme, fonts, layout, and everything else that they see on the site once they land, what comes next is to offer them what they are looking for – the content. The content you put up on your website should be purposeful – being an answer to a question, a solution to a problem, or a clarification to a doubt. Moreover, it should also be put up in a way that it is engaging and interesting to read. Instead of having a long chunk of plain text, you can break it into paragraphs, bullet points, lists, and add relevant and eye-pleasing images and infographics to increase interest. But, for all of this, a good amount of planning is important; the planning involving a few considerations like who the clientele is, what the challenges are, what information is required, etc. All in all, the content should be informative and educating, while also being interesting and engaging.
Strategy 3 – Putting up an “About Us” page
Even though your customers are happy with your website appeal and content, yet they may want to be interested in knowing more about you. What you are, what you do, how you began, all of this is what they may want to know in order to understand you better. You can provide all this information to your visitors through your “About Us” page. This page plays a very important role on any website, and even more important in particular for service-based websites. So, use this page to establish your brand personality by telling the story of your business, and putting up your mission and vision that can help you stand out. The “About Us” page is the starting point for establishing a relationship with your prospects and customers.
Strategy 4 – Embedding online payment tools
So, you’ve put up a website that well appeals to the eyes of the audience and helps them connect with you. But, how about the payment terms? You need to make the payment as convenient for your customers as you make their journey on your site. You can’t afford losing out on customers by making a booking convenient but a payment difficult. You must thus integrate a scheduling software and online payment services with your website design, making sure you are partnering with a reliable vendor. Also, make sure to ensure privacy and data protection. A lot of customers are afraid to make payments when they are in doubt about the protection of the data they need to enter. This way you can go out of business even before setting it up! So, don’t risk your brand reputation and customer goodwill; make sure your website hosting and client data are secure.
Strategy 5 – Adding reviews and testimonials
When you have a good enough list of satisfied customers, you want to show them to the world to display how your services are being delivered, and trusted too. Reviews are a great way to establish more connections because most people generally make their decisions of purchasing or not by first going through the reviews about the product/service/brand. Taking advantage of this, you must add reviews and testimonials to impress prospects as well as customers, as well as communicate your reliability and customer satisfaction.
Strategy 6 – Keeping your site updated
With all the above tips, you’ve accomplished the goal of designing a great service-based website, alright. But, it’s not a task that can be done once and then forgotten forever. Obviously, designing a website is a one-time job that needs to be done perfectly. But, you should always be consistently updating your content as and when required. Keep updating and expanding to gain more views, more exposure, and more customers. Regularly updating your content offerings can also help improve your search engine rankings; and SEO aspect thus solved!
In conclusion, a professional service-based website built by an expert Web design company in India can help establish credibility, build relationships, and provide utmost customer satisfaction. So, hurry up and get on the path of making your service-based business an absolute success!
If you think SEO is only important for business websites, let us help you clear this myth. SEO is important for every online page, whether it is a website or a blog. Thus, as a blogger too, you need to focus on your SEO tactics as much as a Webmaster would do. Let’s help you explore how a professional SEO company in India would implement an SEO strategy on blogs, considering which you too can use them to improve your blogs from the SEO point of view.
Tip 1 – Focus on using long-tail keywords
Just like a website content writer would, you must also focus on using long-tail keywords in your blog post too. Long-tail keywords are more specific and less likely to be used in the same way by other bloggers; thus giving you a better chance. But remember, don’t stuff your blogs with too many keywords; rather, include long-tail keywords in your blogs at the minimum, only wherever possible, and wherever it may seem useful and natural. One or two long-tail keywords per blog should be just fine.
Tip 2 – Using keywords in the right places
While we could include this point in the above tip itself, we wanted to keep it separate to help you know the importance of placing the keywords right. We already told you to focus on long-tail keywords, and include only one or two of them in a single blog. But, where you exactly place them can play a significant role in attracting the readers. You need to insert your keywords into the best parts of your blog, if you want to gain attention, as well as boost your rank up in SERPs. The perfect locations where you can insert your keywords are the headers, headlines, and paragraph topics. Also, you can include your keywords into the URL and meta description of the page too.
Tip 3 – Creating a mobile-friendly blog
Although this goes without saying, we will still focus your attention on this point. We know how the number of mobile users are surpassing those using desktops to access search engines. In fact, Google has also given clear indications of being in favour of mobile-friendly websites. So, the same goes for blogs too. Google SERPs always display mobile-friendly results first, indicating mobile-friendliness to be of great importance. So, if you have a responsive design for your blog, you have more chances of ranking higher. Moreover, if you have a responsive design, you blog will have a single URL for both desktop and mobile, instead of two different links, which will have all inbound links directed to one URL, thus helping it to gain more weight, and thus more attention from Google.
With these simple, yet very effective, tips in place, you can benefit from the SEO value, giving Google a reason to rank your blog page higher. Other than this, you can also hire a professional SEO company in India to help optimize your blog pages, using various good methods and techniques, to guarantee that your rankings will be boosted on SERPs.
Ever since featured snippets have come onto the scene, websites have been trying to acquire them. Now, what are these featured snippets? They are the box that appears at the top of SERPs to provide information and accurate answers to any query made, along with citation of a website. What makes them important is that they represent an additional SERP feature that brings greater visibility and can boost brand recognition. This is why every website owner is looking to grab the opportunity. Are you also looking forward to target featured snippets?
The eCommerce business has a lot of users coming in. But, due to the increase in eCommerce sites, it has become a very competitive market. It has become difficult to convert the visitors to consumers. In order to stand at the top of other businesses, you need to promote yourself well and provide the best products and services.
There are a number of ways to promote your eCommerce business but, it isn’t necessary that you use all of them. Just focus on a few best ones and it would be enough. But, the best ones in the market may not necessarily be the best for you. What I mean is that different businesses have different areas that cater to the audience that they want to target. So, analyze which type of promotion will be benficial for your business and then proceed further based on where most of your traffic comes from.
Social media sites
Social media platforms are all around the world. Every individual is present on some platform or the other. Again, you must know which social media platform is the best for you out of the wide range available. It will take some time to get a hold of it and it will require consistent promotions from time to time.
Blogs
Blogs are a way to bring exposure to your business. Get involved in popular blogs and let people recognize you. Speak about something that connects them with you, and once you do that, they will definitely want to come to your site. Also, start posting ads on blogs and keep doing so consistently.
Emails
Send out newsletters to the target audience regularly and let them know about you and what you offer. Keep coming up with deals and offers and let the users know about them through mails. It involves monthly expenses but, it should be good enough to generate consumers.
Retargeting
Users have a high tendency of searching the entire site and then quitting without purchasing. Retargeting is a way you can get them back. Once they have clicked on a few items on your site, cookies related to those searches will be stored in the users’ devices so that when they visit another website, your ad would be shown there with those products that the users have visited earlier. This method is expensive but, may bring you business.
Partnerships
Partner up with other businesses that can help you achieve your goals. Find out the companies that can benefit you and who you can benefit too. Give it mutual understanding and mutual benefits so that the partnership can stay for longer. This way you both can gain recognition in the market.
These are just a few ways to promote yourself. Start with these and find other ways of promoting yourself too like through word-of-mouth, prints ads, trade fairs and exhibitions. Check which kind of platform will suit your business the best. But, whatever you do and how much ever you try, before promoting your website, make sure it is perfectly optimized. Jain Technosoft is a well-known eCommerce web development company in Bangalore that can surely deliver solutions to transform your visitors into buyers. For any kind of help, you can approach them.
Website Designers & Developers in Bangalore 