Ever since featured snippets have come onto the scene, websites have been trying to acquire them. Now, what are these featured snippets? They are the box that appears at the top of SERPs to provide information and accurate answers to any query made, along with citation of a website. What makes them important is that they represent an additional SERP feature that brings greater visibility and can boost brand recognition. This is why every website owner is looking to grab the opportunity. Are you also looking forward to target featured snippets?
How can you acquire a featured snippet better and faster?
- You need to research for maximum ways to find featured snippet opportunities and optimize your content for them. And for this, the first step is to focus on big head keywords – those that have unspecified searcher intent. Next, you have to update the layout of your content in terms of headers, titles, lists, questions, etc. in order to make it easy for users to read and robots to understand.
- Another thing you may want to learn is that it is easier to gain featured snippets from a blog or glossary page. Innumerous optimizations on the product pages may not bring as much result as optimizations made to the blog and glossary pages.
- Believe it or not, one of the biggest trigger words for winning featured snippets is “is”. Majority of content shown on featured snippets are paragraphs, and the trigger word for them is “is”.
- The above point does not mean that you go back to your old posts and try adding the “is” trigger word, because it won’t help. It is instead better to focus on creating new content. Also, don’t make a mistake of updating large amount of content on pages that already have featured snippets.
These are only some ways that anyone wanting to capture featured snippets can work on. For more proposals, you can always hire professional digital marketing services in India to help. And remember, the above are only a few examples of what can work for you. It isn’t necessary that doing all of this will definitely help you grab featured snippets. After all, every website is unique. So, we suggest, you measure and test for your very own website, and keep optimizing. It is important to watch and measure how any change affects your site, before doing anything drastic.
ALSO NOTE – On 23rd January 2020, Google announced that featured snippets would no longer be listed twice on the first page! As per Google, “If a web page listing is elevated into the featured snippet position, we no longer repeat it in the first page of results. This de-clutters the results and helps users locate relevant information more easily. Featured snippets count as one of the ten web page listings we show.” In this way, Google now drops a site’s normal snippet when it is displayed in a featured snippet. How this is going to affect how people are looking to be listed in the featured snippet is yet to be seen.
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